What happens when anthropologists leave academia?

We put the human experience at the center.
We apply the anthropological approach to help companies make people-centered strategic decisions.

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OUR VALUES

What we do defines us

Through human-centered methodologies we connect organizations with people’s experiences and needs. We provide actionable insights to build data-driven strategies. We accompany the development, launch and optimization of products and services that solve real problems.

RESEARCH

  • Ethnography
  • Usability Test
  • Focus Groups
  • Mystery Shopping

COCREATION

  • Co-creation workshops
  • Iteration and continuous improvement
  • Collaborative evaluation
  • Voice of Customer

STRATEGY

  • Blue Ocean
  • Blue Service Design
  • Inclusive design
  • Behavioral science

PURPOSE

Contribute to the success of sustainable projects by providing qualitative data on the human, social and cultural elements that will make it possible.

MEET THE TEAM

We are a multidisciplinary team

We are Verónica Reyero and Pablo Mondragón, founders of Antropología 2.0, an ethnographic research agency born in Valencia in 2017.
We were born with the intention of generating new humanistic paradigms in the company.

We apply anthropology to help organizations understand human behavior, culture, and how they interact with their products and services.

CEO FOUNDER

Pablo Mondragón

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CEO FOUNDER

Verónica Reyero

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DIFFERENTIATION

What makes us unique

Are you in the commodity market, material value proposition or symbolic value proposition? Do you know what usage rituals people have with your product? How does the zeitgeist affect your company? Is your team’s ethnocentrism limiting your ability to reach more people?

We want to accompany you to discover new ideas and solutions. If you have already tried trendy methods that remain superficial, and you want to dive into these issues fully, we will make a match 🙂

DIFFERENTIATION

Proud of the road traveled

More than 10 years of experience applying anthropology to business challenges

More than 100 successful projects

The most read Spanish-language business anthropology blog in the world

First to offer training in business anthropology through our courses

Shall we talk?

You may already have a project in mind. Maybe you’ve been looking for us for years. Maybe you would have liked to meet us earlier.
Or maybe you were just curious (blessed curiosity!).

In any case, we have the opportunity to get to know each other. To explore new worlds.
And both you and we know that everything great comes from a first contact.
So…

Let’s talk