ethnography
You cannot test what you do not know. That’s why tests or controlled experiments in laboratories are not always the best option. To discover new ideas, needs, pain points, opinions and ways of thinking, we apply the ethnographic look. A different approach in which we do deep contextual dives into users’ lives to understand them beyond superficial behaviors. We explore their daily realities, their motivations and the cultural influences that guide their decisions. This approach allows us to identify hidden opportunities and design solutions that truly resonate with people.
ux research
We help you optimize the experience people have with your digital products. We perform heuristic analysis, evaluate information architecture and measure user satisfaction through techniques such as think aloud, card sorting, tree testing, SUS, or ToT. In addition, we perform usability testing of physical products, such as medical devices, to ensure that the interaction is safe, efficient and satisfactory. Our approach focuses on understanding how people use your products in real-world contexts, allowing you to make informed adjustments that improve the usability and success of your product.
cultural consulting
We advise organizations and media outlets on creating communications strategies that are situated and targeted to specific communities of practice, as well as to new cultures or markets. Through in-depth analysis of cultural and social contexts, we help build messages that genuinely resonate and connect with audiences. From designing campaigns that respect and celebrate cultural diversity to adapting products for new markets, we support you every step of the way to ensure your communication is effective and culturally relevant.
inspirational talks
We provide inspiring talks designed to provoke new ideas and approaches to research, innovation and cultural thinking. Through captivating stories and real-life examples, our talks seek to challenge assumptions, broaden perspectives and motivate audiences to explore new ways of understanding the world. Ideal for conferences, corporate events or training programs, our talks are designed to generate impact and leave a lasting impression.
Shall we talk?
You may already have a project in mind. Maybe you’ve been looking for us for years. Maybe you would have liked to meet us earlier.
Or maybe you were just curious (blessed curiosity!).
In any case, we have the opportunity to get to know each other. To explore new worlds.
And both you and we know that everything great comes from a first contact.
So…
